Comments and posts and shares – Oh My!

Dorothy: Do – do you suppose we'll meet any wild prospects? Tin Man: We might. Dorothy: Oh! Scarecrow: Prospects that – that we could do business with? Tin Man: Uh, some. But mostly lurkers and likers and commenters. Dorothy: Lurkers? Scarecrow: And likers? Tin Man: [nodding] And commenters. Dorothy: Oh! Lurkers and likers and commenters. Oh my! With apologies to the 1939 movie “The Wizard of Oz”. LinkedIn is constantly changing its algorithm about what gets the most visibility to ...
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Why Do Consultants Have Crappy LinkedIn Profiles?

Originally written for the Women in Consulting (WIC) blog. I just read a content marketing article that said I should be provocative and emotional in my headline.  My style is usually much more supportive and complimentary. However, now I’ve got your attention, let’s look at some of the problems consultants have with their LinkedIn profiles. Consultants are smart (more…)
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How Personal Should You Get On LinkedIn?

The Perils and Payoffs of getting personal on LinkedIn We’re constantly being told we should be authentic on LinkedIn and many people are left wondering just how authentic should they be?  Confessing your criminal record and an inability to hold a job for more than a month or two (not that I’m equating those two things necessarily) may not be your best move.  There are some items in your background that might be worth sharing. And the answer for each of you on how personal you should get on ...
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Down the Rabbit Hole with LinkedIn – when, where, and how often to post blogs

It seems a good time to take a break from talking about the new LinkedIn desktop user interface and get back to some of the many ways Linked in can help promote you and your brand. Posting on LinkedIn – is it worth it? If you expecting to start writing on LinkedIn and immediately have this huge following of people reading, liking and commenting on LinkedIn, I would suggest you save your time and effort for other marketing efforts (or spend your money on some other get-rich-quick scheme...
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It’s all about the follow-up – on LinkedIn and elsewhere

Listen, agree and do nothing is an all too common patternn GETTING IT DONE I most often work with clients in a two-hour screen sharing session and we can get through a lot – adding or updating key sections of LinkedIn.  I’ll take you through what I do with my clients so you can use it as a checklist for your own profile. Headline – making it represent what you have to offer instead of it being the default job title and company Summary – create one from scratch or make it a compelling rep...
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A Beginner’s Guide to the new LinkedIn User Interface

Like it or not, it's here and we just need to get used to the new LinkedIn user interface. I've created a video overview about the new look and some of the implications for the general user. Let me know if you need a personalized tutorial on the new LinkedIn UI. Please schedule a free 30-minute strategy consultation to see how I might be able to assist you. Other resources: Brynne Tillman's The New LI UI/UX Tutorial for Sales Professionals LinkedIn's Help Forum (Feedback regardin...
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Why Even Experts Need Help to Market Themselves on LinkedIn

Even Experts Need Help
Originally written for and published by EM Marketing (a San Francisco-based consulting firm and agency, founded by a marketer for other marketers.) Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on their LinkedIn profile. It’s something of a shock to me to realize how many of my clients are marketing professionals. These are smart, successful marketers who have done amazing things for their clients. But some...
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LinkedIn and Re-entry into the workforce

What follows is the first of two blogs written as an interview in collaboration with a woman re-entering the workforce after a long gap she took to raise her family. The client is now ready and excited to re-establish herself professionally but needs to position herself to show her expertise appropriately on LinkedIn. Coach:  Tell me about yourself.  What’s your background and your current goals? Client: The last time I seriously looked for a job, LinkedIn and Facebook hadn’t been inve...
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