3-5 Servings a Day
What are you doing to keep healthy on LinkedIn? I’ve been telling clients and participants in my group Mastermind program that just like you need 3-5 servings of fruits and vegetables a day, you need to feed LinkedIn with 3-5 likes and/or comments per day.
It (liking and commenting on Linkedin), along with eating your fruits and veggies every day keeps you both healthy and then, as a bonus on LinkedIn when you do have something to post, you are more likely to receive a healthy response from both LinkedIn which is likely to share your content widely for more views, and from your network which is more likely to be interested in what you have to say now that you’ve been listening to and engaging with them. You need to get active on LinkedIn to get found.
Activity on LinkedIn – Are you remembering your 3-5 servings a day?
Sometimes I hear people complain that they don’t have time to get active on LinkedIn. It doesn’t have to be an onerous task. Just set aside 10 minutes a day and perhaps even add it to your calendar. You can set a timer on your computer or phone and then see what you can get done in the allotted time.
Start with something easy – React to a post
Go to your newsfeed and scan for posts that are easy to “like” and click on the “like” (or other reaction) button.
Commenting on posts
See if a short post captures your attention and makes you want to read it and then take a minute to do so. Does something come to mind as you read? Maybe just a simple compliment to the author. Generally, comments with at least five words are considered best to both feed the LI algorithm and make you less likely to appear to be a “bot.” e.g. rather than “Congrats”, add something more, e.g. “Congrats. I know how much work you and your team put into accomplishing this milestone.”
Some easy examples of comments
Pick out a phrase: I like to pick out a phrase from the post and include that phrase to show I’ve read the post and then I add my thoughts about why it’s of value to read, e.g. “Learning new things is also great to keep one’s brain flexible. I know so many people who’ve benefited from getting more/new education” in response to a post about one’s willingness to do additional training to help make a career transition.
Who else should read it? I might mention who would find it valuable to read this particular post – e.g. “If you’re a job seeker, you might benefit from trying out tip #2.” Or “For the small business owners amongst my connections, there are some great free marketing ideas here to check out.”
Need to think about it? Sometimes there are posts that you really do want to absorb and think about and add weighty thoughts. Did you know you can save a post to read later?
Start or continue a conversation. In general, I think of most posts and comments as simple conversations at work or a networking event. People like to know you’re listening when they speak and you want to keep the conversation going. The “likes” are simple head nods and your questions and comments are done to draw them out and have a more interesting conversation. The lengthier comments are like saying: “Let’s sit down together and have a 1:1 conversation about this.
I would love to talk with you about the benefits to you of being more active on LinkedIn and how I could help you with your professional goals. Please schedule a free 20-minute strategy consultation to see how I might be able to assist you.