Blog

Down the Rabbit Hole with LinkedIn – when, where, and how often to post blogs

Posted on by Sandra Clark
It seems a good time to take a break from talking about the new LinkedIn desktop user interface and get back to some of the many ways Linked in can help promote you and your brand. Posting on LinkedIn – is it worth it? If you expecting to start writing on LinkedIn and immediately have this huge following of people reading, liking and commenting on LinkedIn, I would suggest you save your time and effort for other marketing efforts (or spend your money on some other get-rich-quick scheme...
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It’s all about the follow-up – on LinkedIn and elsewhere

Posted on by Sandra Clark
Listen, agree and do nothing is an all too common patternn GETTING IT DONE I most often work with clients in a two-hour screen sharing session and we can get through a lot – adding or updating key sections of LinkedIn.  I’ll take you through what I do with my clients so you can use it as a checklist for your own profile. Headline – making it represent what you have to offer instead of it being the default job title and company Summary – create one from scratch or make it a compelling rep...
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A Beginner’s Guide to the new LinkedIn User Interface

Posted on by Sandra Clark
Like it or not, it's here and we just need to get used to the new LinkedIn user interface. I've created a video overview about the new look and some of the implications for the general user. Let me know if you need a personalized tutorial on the new LinkedIn UI. Please schedule a free 30-minute strategy consultation to see how I might be able to assist you. Other resources: Brynne Tillman's The New LI UI/UX Tutorial for Sales Professionals LinkedIn's Help Forum (Feedback regardin...
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Breathe, Mouse Over and Refresh (BMR) for Sanity on LinkedIn

Posted on by Sandra Clark
LinkedIn It’s a fact of life: LinkedIn is frequently buggy. It gets stuck, won’t let you save changes, and/or won’t show some information. Not to mention the frequent changes in features and format. Those are only the beginning of the de-facto B2B network platform’s many frustrating challenges. I’d like to share my CPR (or BMR) for LinkedIn sanity. These are ways to deal with your frustration and the frequent high blood pressure-inducing bugginess of LinkedIn. This may be needed a lot as L...
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Why Even Experts Need Help to Market Themselves on LinkedIn

Posted on by Sandra Clark
Even Experts Need Help
Originally written for and published by EM Marketing (a San Francisco-based consulting firm and agency, founded by a marketer for other marketers.) Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on their LinkedIn profile. It’s something of a shock to me to realize how many of my clients are marketing professionals. These are smart, successful marketers who have done amazing things for their clients. But some...
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Lessons from Pokémon Go for You to Use on LinkedIn

Posted on by Sandra Clark
I’ve never been a game player – of Pokémon Go or any other video game. I think my son may have played the original Pokémon when he was a kid though I don’t recall it being a big thing for very long.  I think the cards were banned from school.  But this latest mania for Pokémon Go is entertaining me as my husband and I go hiking and find crowds of people where few have been seen before. They’re having such fun. They’re outside. They’re all ages. They’re networking. They’re having fun Yes, L...
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Two reasons to look at messages from LinkedIn

Posted on by Sandra Clark
1. Opportunities to continue the conversation "LinkedIn Messaging >> Debra sent you a new message – Congrats on the anniversary! Hope you’re doing well." I recently celebrated a number of years in business.  LinkedIn has a tab on the top right of everyone’s homepage called "Notifications" (formerly called “Ways to stay in touch”) and a frequent suggestion is to congratulate someone on a job anniversary.  I could have just ignored those generic notes and deleted them as fast as they ca...
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The Squirrel Syndrome on LinkedIn

Posted on by Sandra Clark
I’ve been seeing many of the same problems showing up on LinkedIn profiles lately – boring headline, no summary, no call to action, etc.  Often they are issues you are well aware of but for one reason or another have just not fixed. Even my clients who have just a few remaining finishing touches to take care of on their own seem to lose momentum and don’t make those changes. (more…)
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A Two Space User in a One Space LinkedIn World

Posted on by Sandra Clark
We have good reasons for being “wrong” Are you a two spacer in a one space LinkedIn world? I only recently heard the expression about being a two spacer. You may well be one of us if you’re reading this. It means that you put two spaces between typed sentences. Is that wrong you ask? Is it worse that you don’t even know that it’s wrong or that you’re a one spacer and you’re making judgments about us poor two spacers? Years ago (aka “once upon a time”) there were manual typewriters. They ha...
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