New Featured Section on LinkedIn

Posted on by Sandra Clark

LinkedIn has a new "featured" section where you can highlight links, videos, articles, posts and more! Not everyone has it as of March 30, 2020, but it should roll out to everyone very soon. You should pay attention to see if this is going to make a difference to what you show on LinkedIn. If you've ever added a video or other attachment to your "About" section, it will automatically appear in the new "Featured" section. If you've ever written an article on LinkedIn, it will seem to have disappe...

Show your thankfulness on LinkedIn

Posted on by Sandra Clark

There are ways to show you're thankful on LinkedIn, including endorsing your connections, liking their posts and so much more! Remember LinkedIn is all about making genuine connections with people. LinkedIn Mentoring offers a number of ways to support your use of and your ability to leverage LinkedIn, whether it’s to grow your business, find employment, raise your visibility as a thought leader and expert, or attract topnotch talent for your organization. I work in person throughout Sili...

Embrace Your Mistakes On LinkedIn

Posted on by Sandra Clark

I know it's very uncomfortable to take risks I often say to my clients that they need to take a few risks and that walking is really just controlled falling. According to a science blog in the Discover magazine, "The flailing of a gymnast who’s missed a step on the balance beam might not be far off from what the rest of us experience every day. Each step we take is really a tiny fall, a mathematical model suggests. The random-looking variation in our footfalls is actually a series of correc...

Comments and posts and shares – Oh My!

Posted on by Sandra Clark

Dorothy: Do – do you suppose we'll meet any wild prospects? Tin Man: We might. Dorothy: Oh! Scarecrow: Prospects that – that we could do business with? Tin Man: Uh, some. But mostly lurkers and likers and commenters. Dorothy: Lurkers? Scarecrow: And likers? Tin Man: [nodding] And commenters. Dorothy: Oh! Lurkers and likers and commenters. Oh my! With apologies to the 1939 movie “The Wizard of Oz”. LinkedIn is constantly changing its algorithm about what gets the most visibility to ...

A Recommendation on LinkedIn is More Than a Thumbs Up

Posted on by Sandra Clark

Recommendations are important to have on LinkedIn. They add an element of what’s called “social proof”. The people who recommend you are putting their reputations on the line since their names, pictures and a link to their profile is clearly visible. Potential employers are looking at what others say about working with you. Potential employees are looking to see if they want to work for you. Potential clients are looking. Yes, of course, all the recommendations should...

Posting content on LinkedIn

Posted on by Sandra Clark

Are you ready to post to LinkedIn? Posting content on LinkedIn can provide many benefits. It can make you more visible (to hiring managers, to current and potential clients, to current and potential employees, etc.) It can also be a way of exploring your own thought leadership and giving back to your professional community. Maybe it’s a test to see if you have a book in you! (more…)

Why and How You Should Get Active on LinkedIn

Posted on by Sandra Clark

Activity on LinkedIn is very visible LinkedIn changed the look of LinkedIn some while back so that your activity is very prominent on your profile and has become a very important part of showing your professional brand. Your activity was visible before on LinkedIn but most people didn’t know where to look for it. Now, every time you like, comment, or share something on LinkedIn, it becomes a part of your image. (more…)

6 Ways To Drive Me Crazy On LinkedIn And Elsewhere

Posted on by Sandra Clark

Your communication style may be the cause LinkedIn messaging – Email – Texting – Instagram – Facebook Messenger - Phone I pride myself on being open to learning new technology, new social media and new ways of communicating but I think I may have reached my limit! LinkedIn messaging Have you noticed that if you write a message to someone on LinkedIn, you may or may not hear back – EVER?! And LinkedIn now tells people that you’re on LI so they may have an expectation of hearing back from you ...

Why Do Consultants Have Crappy LinkedIn Profiles?

Posted on by Sandra Clark

Originally written for the Women in Consulting (WIC) blog. I just read a content marketing article that said I should be provocative and emotional in my headline. My style is usually much more supportive and complimentary. However, now I’ve got your attention, let’s look at some of the problems consultants have with their LinkedIn profiles. Consultants are smart (more…)

How Personal Should You Get On LinkedIn?

Posted on by Sandra Clark

The Perils and Payoffs of getting personal on LinkedIn We’re constantly being told we should be authentic on LinkedIn and many people are left wondering just how authentic should they be? Confessing your criminal record and an inability to hold a job for more than a month or two (not that I’m equating those two things necessarily) may not be your best move. There are some items in your background that might be worth sharing. And the answer for each of you on how personal you should get on ...