Blog

Why and How You Should Get Active on LinkedIn

Posted on by Sandra Clark
Activity on LinkedIn is very visible LinkedIn changed the look of LinkedIn so that your activity is very prominent on your profile and has become a very important part of showing your professional brand. Your activity was visible before on LinkedIn but most people didn’t know where to look for it. Now, every time you like, comment, or share something on LinkedIn, it becomes a part of your image. “Like” a silly word puzzle and risk being labeled as frivolous. Comment on a political attack pie...
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6 Ways To Drive Me Crazy On LinkedIn And Elsewhere

Posted on by Sandra Clark
Your communication style may be the cause LinkedIn messaging – Email – Texting – Instagram – Facebook Messenger - Phone I pride myself on being open to learning new technology, new social media and new ways of communicating but I think I may have reached my limit! LinkedIn messaging Have you noticed that if you write a message to someone on LinkedIn, you may or may not hear back – EVER?! And LinkedIn now tells people that you’re on LI so they may have an expectation of hearing back from you ...
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Why Do Consultants Have Crappy LinkedIn Profiles?

Posted on by Sandra Clark
Originally written for the Women in Consulting (WIC) blog. I just read a content marketing article that said I should be provocative and emotional in my headline.  My style is usually much more supportive and complimentary. However, now I’ve got your attention, let’s look at some of the problems consultants have with their LinkedIn profiles. Consultants are smart (more…)
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How Personal Should You Get On LinkedIn?

Posted on by Sandra Clark
The Perils and Payoffs of getting personal on LinkedIn We’re constantly being told we should be authentic on LinkedIn and many people are left wondering just how authentic should they be?  Confessing your criminal record and an inability to hold a job for more than a month or two (not that I’m equating those two things necessarily) may not be your best move.  There are some items in your background that might be worth sharing. And the answer for each of you on how personal you should get on ...
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How to Survive on LinkedIn – Tips from a Volunteer LinkedIn Forum Expert

Posted on by Sandra Clark
Being asked by LinkedIn to be a Volunteer LinkedIn Forums Expert for a year, helping people with their LinkedIn questions, was an interesting experience. I’d like to share with you some tips that might help you with your problems with LinkedIn. *NOTE: LinkedIn does not like to make it easy for people to fill in a help ticket. They hide and change the direct links to the contact forms on a regular basis so my links here may or may not work in future. To be fair, they have over half a billi...
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Down the Rabbit Hole with LinkedIn – when, where, and how often to post blogs

Posted on by Sandra Clark
It seems a good time to take a break from talking about the new LinkedIn desktop user interface and get back to some of the many ways Linked in can help promote you and your brand. Posting on LinkedIn – is it worth it? If you expecting to start writing on LinkedIn and immediately have this huge following of people reading, liking and commenting on LinkedIn, I would suggest you save your time and effort for other marketing efforts (or spend your money on some other get-rich-quick scheme...
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It’s all about the follow-up – on LinkedIn and elsewhere

Posted on by Sandra Clark
Listen, agree and do nothing is an all too common patternn GETTING IT DONE I most often work with clients in a two-hour screen sharing session and we can get through a lot – adding or updating key sections of LinkedIn.  I’ll take you through what I do with my clients so you can use it as a checklist for your own profile. Headline – making it represent what you have to offer instead of it being the default job title and company Summary – create one from scratch or make it a compelling rep...
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A Beginner’s Guide to the new LinkedIn User Interface

Posted on by Sandra Clark
Like it or not, it's here and we just need to get used to the new LinkedIn user interface. I've created a video overview about the new look and some of the implications for the general user. Let me know if you need a personalized tutorial on the new LinkedIn UI. Please schedule a free 30-minute strategy consultation to see how I might be able to assist you. Other resources: Brynne Tillman's The New LI UI/UX Tutorial for Sales Professionals LinkedIn's Help Forum (Feedback regardin...
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Breathe, Mouse Over and Refresh (BMR) for Sanity on LinkedIn (Updated 9/17)

Posted on by Sandra Clark
Originally written for and published by PeopleLynx (now FRONTLINE Selling), an organization that allows enterprise sales organizations to coach reps at scale. LinkedIn It’s a fact of life: LinkedIn is frequently buggy. It gets stuck, won’t let you save changes, and/or won’t show some information. Those are only the beginning of the de-facto B2B network platform’s many frustrating challenges. I’d like to share my CPR (or BMR) for LinkedIn sanity. These are ways to deal with your frustrat...
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Why Even Experts Need Help to Market Themselves on LinkedIn

Posted on by Sandra Clark
Even Experts Need Help
Originally written for and published by EM Marketing (a San Francisco-based consulting firm and agency, founded by a marketer for other marketers.) Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on their LinkedIn profile. It’s something of a shock to me to realize how many of my clients are marketing professionals. These are smart, successful marketers who have done amazing things for their clients. But some...
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