Comments and posts and shares – Oh My!

Posted on by Sandra Clark

Dorothy: Do – do you suppose we'll meet any wild prospects? Tin Man: We might. Dorothy: Oh! Scarecrow: Prospects that – that we could do business with? Tin Man: Uh, some. But mostly lurkers and likers and commenters. Dorothy: Lurkers? Scarecrow: And likers? Tin Man: [nodding] And commenters. Dorothy: Oh! Lurkers and likers and commenters. Oh my! With apologies to the 1939 movie “The Wizard of Oz”. LinkedIn is constantly changing its algorithm about what gets the most visibility to ...

A Recommendation on LinkedIn is More Than a Thumbs Up

Posted on by Sandra Clark

Recommendations are important to have on LinkedIn. They add an element of what’s called “social proof”. The people who recommend you are putting their reputations on the line since their names, pictures and a link to their profile is clearly visible. Potential employers are looking at what others say about working with you. Potential employees are looking to see if they want to work for you. Potential clients are looking. Yes, of course, all the recommendations should...

Posting content on LinkedIn

Posted on by Sandra Clark

Are you ready to post to LinkedIn? Posting content on LinkedIn can provide many benefits. It can make you more visible (to hiring managers, to current and potential clients, to current and potential employees, etc.) It can also be a way of exploring your own thought leadership and giving back to your professional community. Maybe it’s a test to see if you have a book in you! (more…)

Why and How You Should Get Active on LinkedIn

Posted on by Sandra Clark

Activity on LinkedIn is very visible LinkedIn changed the look of LinkedIn so that your activity is very prominent on your profile and has become a very important part of showing your professional brand. Your activity was visible before on LinkedIn but most people didn’t know where to look for it. Now, every time you like, comment, or share something on LinkedIn, it becomes a part of your image. “Like” a silly word puzzle and risk being labeled as frivolous. Comment on a political attack pie...

6 Ways To Drive Me Crazy On LinkedIn And Elsewhere

Posted on by Sandra Clark

Your communication style may be the cause LinkedIn messaging – Email – Texting – Instagram – Facebook Messenger - Phone I pride myself on being open to learning new technology, new social media and new ways of communicating but I think I may have reached my limit! LinkedIn messaging Have you noticed that if you write a message to someone on LinkedIn, you may or may not hear back – EVER?! And LinkedIn now tells people that you’re on LI so they may have an expectation of hearing back from you ...

Why Do Consultants Have Crappy LinkedIn Profiles?

Posted on by Sandra Clark

Originally written for the Women in Consulting (WIC) blog. I just read a content marketing article that said I should be provocative and emotional in my headline. My style is usually much more supportive and complimentary. However, now I’ve got your attention, let’s look at some of the problems consultants have with their LinkedIn profiles. Consultants are smart (more…)

How Personal Should You Get On LinkedIn?

Posted on by Sandra Clark

The Perils and Payoffs of getting personal on LinkedIn We’re constantly being told we should be authentic on LinkedIn and many people are left wondering just how authentic should they be? Confessing your criminal record and an inability to hold a job for more than a month or two (not that I’m equating those two things necessarily) may not be your best move. There are some items in your background that might be worth sharing. And the answer for each of you on how personal you should get on ...

How to Survive on LinkedIn – Tips from a Volunteer LinkedIn Forum Expert

Posted on by Sandra Clark

Being asked by LinkedIn to be a Volunteer LinkedIn Forums Expert for a year, helping people with their LinkedIn questions, was an interesting experience. I’d like to share with you some tips that might help you with your problems with LinkedIn. *NOTE: LinkedIn does not like to make it easy for people to fill in a help ticket. They hide and change the direct links to the contact forms on a regular basis so my links here may or may not work in future. To be fair, they have over half a billi...

Down the Rabbit Hole with LinkedIn – when, where, and how often to post blogs

Posted on by Sandra Clark

It seems a good time to take a break from talking about the new LinkedIn desktop user interface and get back to some of the many ways Linked in can help promote you and your brand. Posting on LinkedIn – is it worth it? If you expecting to start writing on LinkedIn and immediately have this huge following of people reading, liking and commenting on LinkedIn, I would suggest you save your time and effort for other marketing efforts (or spend your money on some other get-rich-quick scheme...

It’s all about the follow-up – on LinkedIn and elsewhere

Posted on by Sandra Clark

Listen, agree and do nothing is an all too common patternn GETTING IT DONE I most often work with clients in a two-hour screen sharing session and we can get through a lot – adding or updating key sections of LinkedIn. I’ll take you through what I do with my clients so you can use it as a checklist for your own profile. Headline – making it represent what you have to offer instead of it being the default job title and company Summary – create one from scratch or make it a compelling rep...