Should an Administrative Assistant be on LinkedIn?

Originally written for A Great Day’s Work blog 

If you don’t have time to read the full blog, I’ll just answer that here – yes, yes and yes!

You are not your job title

  •  Administrative Assistant at XYZ Inc.
  • Administrative Assistant to the CEO

I’m sorry but I think that’s rather boring. You are so much more than a bland boring title.   People will look at your profile picture, name and headline for 3-5 seconds at most.   How would you like to be represented?

How about:

Administrative Assistant | Supporting Today’s Technology Leaders
or
Executive Support | Mentor to the Next Generation of Administrative Assistants
or
Executive Support | Team Leader | Trainer | Speaker

And one of my favorites – Erica Gutierrez (don’t plagiarize hers – just use it to get inspired)

Ericca_Guertierrez

Those of you who have developed a professional presence outside your current role can also showcase those attributes.

Linda_McFarland

These examples begin to sound more like the many administrative assistants I know and admire. The default in LinkedIn when you add your latest job it for it to overwrite your headline with the new job title unless you uncheck the tiny little box that offers that “option” – if you see it – UNCLICK that pesky little box. If you forget in the excitement of adding that new position (or just don’t see it because it’s pretty darn obscure to find) don’t worry, you can easily overwrite a new, much sexier headline.

Your LinkedIn profile is your personal brand. Yes, it also shows you as a representative of a particular company but they are lucky to have you share your personal brand with them. There may be company social media policies in place about how you list the company (or even your job) on LinkedIn and anything you say about the company itself but the rest of the profile is all about you/your brand.

Won’t it look like I’m looking for a new job if I update my LinkedIn profile?

If you keep your profile looking good all the time, it won’t be any surprise. That being said, if you have let it go and now want to make some serious improvements, there are a few strategies to follow:

Turn your broadcast off so that it doesn’t broadcast to your entire network that you’ve made a change

When I work with people individually on transforming their profile, I also coach them in some particular ways to position their professional reasons for making changes and have them practice with me so that it’s comfortable.

What do I say about myself in the summary?

What would you say when introducing yourself at a networking event? Start by writing that down. You can record yourself first to capture that first person, personal approach. If you’re feeling modest, have a little fun with this – perhaps get together with a couple of friends and a bottle of wine. Brag a little – you can always take it down a notch afterward.

“I’m an administrative professional who uses my 15+ years of experience working as a partner to high tech senior executives to ensure they always have the backup they need to do extraordinary things while ensuring the company brand is represented appropriately.”

Then tell people a little more – perhaps a few major accomplishments and some keywords. Polish it and if you’re not comfortable “bragging” consider adding what other people say about you.

“People say I’m a natural-born leader and an asset to any team.”

If you don’t know what people say about you, look at your past evaluations and/or ask some friends.
To learn more about how you can transform your LinkedIn profile for professional success (whether it’s to find a new job, grow your professional presence or help your company shine and attract top candidates), read some of my other blogs here on this website – you can search by section, e.g. summary, headline, or experience.

Take control of your personal and professional brand to grow your career. You can represent your current and future employers in a way that helps attract top talent and makes you a star example of how business can get done.

I would love to talk with you about the benefits to you of having a great profile on LinkedIn, how to use it without it taking up more time than you can afford, what’s appropriate for you to share on LinkedIn, and how I could help you with your professional goals. Please schedule a free 20-minute strategy consultation to see how I might be able to assist you.