How to Survive on LinkedIn – Tips from a Volunteer LinkedIn Forum Expert

Being asked by LinkedIn to be a Volunteer LinkedIn Forums Expert, helping people with their LinkedIn questions, has proven to be an interesting experience. I’d like to share with you some tips that might help you with your problems with LinkedIn. If you look at my headings, you might consider these pretty good lessons for life in general! Ranting doesn’t help – Fix your own problems – Go to the right place for solutions - Ask the right questions - Ask your questions clearly – You may hav...
More

Down the Rabbit Hole with LinkedIn – when, where, and how often to post blogs

It seems a good time to take a break from talking about the new LinkedIn desktop user interface and get back to some of the many ways Linked in can help promote you and your brand. Posting on LinkedIn – is it worth it? If you expecting to start writing on LinkedIn and immediately have this huge following of people reading, liking and commenting on LinkedIn, I would suggest you save your time and effort for other marketing efforts (or spend your money on some other get-rich-quick scheme...
More

It’s all about the follow-up – on LinkedIn and elsewhere

Listen, agree and do nothing is an all too common patternn GETTING IT DONE I most often work with clients in a two-hour screen sharing session and we can get through a lot – adding or updating key sections of LinkedIn.  I’ll take you through what I do with my clients so you can use it as a checklist for your own profile. Headline – making it represent what you have to offer instead of it being the default job title and company Summary – create one from scratch or make it a compelling rep...
More

A Beginner’s Guide to the new LinkedIn User Interface

Like it or not, it's here and we just need to get used to the new LinkedIn user interface. I've created a video overview about the new look and some of the implications for the general user. Let me know if you need a personalized tutorial on the new LinkedIn UI. Please schedule a free 30-minute strategy consultation to see how I might be able to assist you. Other resources: Brynne Tillman's The New LI UI/UX Tutorial for Sales Professionals LinkedIn's Help Forum (Feedback regardin...
More

Breathe, Mouse Over and Refresh (BMR) for Sanity on LinkedIn

Originally written for and published by PeopleLynx, an organization that allows enterprise sales organizations to coach reps at scale. LinkedIn It’s a fact of life: LinkedIn is frequently buggy. It gets stuck, won’t let you save changes, and/or won’t show some information. Those are only the beginning of the de-facto B2B network platform’s many frustrating challenges. I’d like to share my CPR (or BMR) for LinkedIn sanity. These are ways to deal with your frustration and the frequent high bl...
More

Why Even Experts Need Help to Market Themselves on LinkedIn

Even Experts Need Help
Originally written for and published by EM Marketing (a San Francisco-based consulting firm and agency, founded by a marketer for other marketers.) Cobbler’s Children I have many engineers and financial professionals among my clients needing help to showcase their personal brand on their LinkedIn profile. It’s something of a shock to me to realize how many of my clients are marketing professionals. These are smart, successful marketers who have done amazing things for their clients. But so...
More

Lessons from Pokémon Go for You to Use on LinkedIn

I’ve never been a game player – of Pokémon Go or any other video game. I think my son may have played the original Pokémon when he was a kid though I don’t recall it being a big thing for very long.  I think the cards were banned from school.  But this latest mania for Pokémon Go is entertaining me as my husband and I go hiking and find crowds of people where few have been seen before. They’re having such fun. They’re outside. They’re all ages. They’re networking. They’re having fun Yes, L...
More

Two reasons to look at messages from LinkedIn

1. Opportunities to continue the conversation "LinkedIn Messaging >> Debra sent you a new message – Congrats on the anniversary! Hope you’re doing well." I recently celebrated 5 years in business.  LinkedIn has a notice on the top right of everyone’s home page with a section called “Ways to stay in touch” and the most frequent suggestion is to congratulate someone on a job anniversary.  I could have just ignored those generic notes and deleted them as fast as they came in, perhaps tak...
More

The Squirrel Syndrome on LinkedIn

I’ve been seeing many of the same problems showing up on LinkedIn profiles lately – boring headline, no summary, no call to action, etc.  Often they are issues you are well aware of but for one reason or another have just not fixed. Even my clients who have just a few remaining finishing touches to take care of on their own seem to lose momentum and don’t make those changes. (more…)
More

A Two Space User in a One Space LinkedIn World

We have good reasons for being “wrong” Are you a two spacer in a one space LinkedIn world? I only recently heard the expression about being a two spacer. You may well be one of us if you’re reading this. It means that you put two spaces between typed sentences. Is that wrong you ask? Is it worse that you don’t even know that it’s wrong or that you’re a one spacer and you’re making judgments about us poor two spacers? Years ago (aka “once upon a time”) there were manual typewriters. They ha...
More